In 1936, Dale Carnegie wrote a book entitled How to Win Friends and Influence People, which has sold over 16 million copies worldwide. An interesting quote from that book is…
You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you…
It seems we have gone full-circle and that this very concept is more relevant today than ever before, which was the inspiration for this article and the importance of Social-Media for Brands & Businesses, which to some business owners is a difficult concept to grasp. In all our researching, we have found one lady (Marta Kagen) who has done an exceptional job of getting straight to the point and summarizing the importance of these new tools and platforms in a presentation she has titled What the F**K is Social Media:
One of the most important factors from this slideshow is that over 93% of social-users expect brands to have a social-media presence. Facebook has become the obvious leading social-platform, especially with statistics such as: "As of August the 14th, 2009; there are more than 250 Million active users…and over 8 Million users become fans of pages each day…"
In addition to that, over 65 million people are log-in to Facebook at any one time via Mobile Devices alone!
If brands can learn anything from these facts and figures, the most certain fact of all is that the marketing and advertising strategies of brands and businesses not using social-media to its fullest must change their ways if they want to compete with other brands already using such tools, and as such; we have another interesting slideshow that deals directly with this very issue from Paul Isakson:
There are some who rightly concern themselves with the practicality of cold hard cash and related returns, but as The Bonafide Marketing Genius discovered; the question about how to measure the return on investment (ROI) for social-media participation in the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact. This largely depends on the company’s social-media objectives. Because these dramatically differ based on the organization, and it’s impossible to agree upon standards…
The key takeaway, regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it’s impossible to determine your ROI…
With that in mind, here are a few ways to consider measuring social media ROI for your business:
First, determine what you want to measure, whether it’s corporate reputation, conversations or customer relationships. These objectives require a more qualitative measurement approach, so let’s start by asking some questions. For example, if the objective is to measure ROI for conversations, we start by benchmarking ourselves with questions like:
Then to measure success, we ask whether we were able to:
For those still not getting-it, the only option left is CommonCraft’s plain-English:
NI-Limits Sdn Bhd [754411-W] is a Malaysian based company resulting from a merger of several independent web development agencies (Pixel Media, Webb Designs and Quartz Interactive) and international freelancers who have been working together since 1997. NI-Limits have become one the leading digital design and web management companies in the region, providing state-of-the-art service through a team of both Malaysian and foreign professionals with the mission of delivering unparalleled support to both international and local Malaysian markets.
We provide a secure family-themed home for individuals seeking to explore the boundaries of browser-based technological innovation and inner personal-growth. We have developed a highly creative environment that allows individuals to exceed the expectations of their own capabilities and be appreciated for true personal value. We maintain an incredibly innovative focus with continual research and development that forces ourselves to the forefront of browser-based technological understanding. We promote a personally calming yet energetically infused international atmosphere that stresses the spirit of freedom and open-mindedness.
Or would you like to learn more about what we do…?
Asked to design a viral-marketing campaign and corresponding microsite for the F&N 100 Plus annual Out Do Yourself competition, we were given the chance to replicate YouTube whilst maintaing a modern grunge style with full social-networking capabilities. The services that we provided include:
Asked to design a fresh new look for the Red FM website, along with hosting their ShoutCast servers and powering their desktop widgets; Red FM has a keen eye on Social Media and wanted to ensure that their new website was fully compatible with the latest in social-networking tools! The services that we provided include:
Asked to develop a temporary site to help Samsung market their participation with the World Cyber Games, we designed a full flash-based interactive environment and a mini Counter Strike game for people to participate and share online. The services that we provided include:
Candidates should have a deep understanding of online communities and user interfaces, with a solid foundation in basic HTML and CSS, along with the following skill requirements:
Candidates should have a deep understanding of online communities and user interfaces, with a solid foundation in basic HTML and CSS, whilst also having leadership capabilities and qualities, along with the following skill requirements:
A minimum of 3 years experience in our industry (web-design) and a full portfolio, whilst also having the following skills:
The Business Development Executive is responsible for fostering new business - from making initial telephone calls, through to arranging meetings, conducting presentations, following-up with opportunities and liaising with the development team for specific requests. They must also have the following skill requirements:
We’ve decided to jump on the bandwagon and create our own URL Shortening service… Ours features a crazed bunny rabbit For example, this link will simply re-direct you to our Facebook Fan Page, whereas [...]
You may be asking well what’s different about yours compared to the hundreds already in use by millions…?
Ours can be re-branded as your own
As we prepare to welcome the year 2010, Social Media makes several ground-breaking advancements – from defining new words in the English dictionary through to proving its own ROI with the help of Pepsi and The Brand Builder…
The world of Domain Names is a big business, and with the upcoming launch of open TLDs, we felt it time to provide an update on what’s happening with iCANN and the purchasing of domains.
